‘Primate’ Leads Previews With $1.4M; ‘Greenland 2: Migration’ $900K As ‘Avatar: Fire And Ash’ Passes $321M – Box Office
Paramount/18Hz’s Primate rang up $1.4M from both Thursday night showtimes and previous previews. Meanwhile, Lionsgate/STX’s Greenland: Migration did $900K. Triple note on that Gerard Butler movie, Canada isn’t going this weekend.
Despite the entry of two older male skewing titles, Avatar: Fire and Ash is expected to hold onto No. 1 in its fourth weekend with $20M-$22M. The James Cameron directed threequel grossed $2.5M yesterday ending its third week at $55M for a running cume of $321.2M.
The Johannes Roberts’ directed Primate opens today in 2,964 locations. Internationally, the film opens this week in 26 markets including Mexico. That 90% fresh Rotten Tomatoes critics’ score has simmered down to 78% fresh, which is still notable for an R-rated horror movie. Oz Perkins’ The Monkey last year had a 77% certified fresh RT score in films reviews. Speaking of which, Primate‘s previews are about $500K shy of Monkey‘s $1.9M previews (which turned into a $5.8M Friday/previews and $14M opening).
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