Rihanna and her children wear Savage X Fenty’s Forever Savage onesie in holiday campaign

Savage X Fenty launched a holiday campaign on 9 October 2026 that shows Rihanna with her children in matching hooded onesies, according to WiLD 94.1. The product the family wears is the Forever Savage Hooded Onesie, which that report places within the brand’s holiday collection.

Pause Magazine and WiLD 94.1, both dated 13 October, agree on the core of the story: a family shoot and a size range from adult to baby. They differ on which children appear and on how the garments are described. The reports read give no price for the onesies or a release date for the full holiday line.

Which children appear in the campaign

Pause Magazine, published on 13 October, names RZA, Riot and Rocki alongside Rihanna. WiLD 94.1, also dated 13 October, names the same three children and gives their ages as 4, 3 and 1.

WiLD 94.1 says the shoot is the first time all three children have appeared together in a Savage X Fenty shoot. The same report describes it as Rocki’s debut for the brand.

Pressbee, dated 12 October, names only Rocki, who is 1. Its headline describes her as making her Savage X Fenty campaign debut.

Two of the three reports name all three children, and the third names only Rocki. The disagreement over the cast list does not concern whether Rihanna appears with her children.

WiLD 94.1 also says RZA and Riot appeared in the brand’s 2024 holiday campaign, wearing navy bandana-print onesies. The 2026 shoot is therefore not RZA and Riot’s first appearance in the brand’s holiday work.

Campaign launch
WiLD 94.1 reports that the Savage X Fenty holiday campaign launched on 9 October 2026, with Rihanna and her children in Forever Savage Hooded Onesies.

Holiday onesies in two prints, in sizes from adult to baby

WiLD 94.1 says everyone in the campaign wears Forever Savage Hooded Onesies from the holiday collection, which come in two prints: Dark Cherry Après X Knit Print and Red Cognac Après X Knit Print. The report calls the ad the Holiday Family Onesies ad.

Pause Magazine and WiLD 94.1 both describe a range that runs from adult to toddler to baby sizes.

The garment descriptions do not match. Pause Magazine calls the children’s clothing pyjamas and does not name a print. It uses the name Holiday Family Onesies for the range, the same name WiLD 94.1 gives the ad. WiLD 94.1 describes the family in red-and-white, snowflake-print onesies but does not say whether they match either named print.

WiLD 94.1 sets the shoot in a blanket fort with fake snow, polar bear and penguin props and star bunting. Rocki sits beside a large stuffed polar bear. Pause Magazine describes the campaign as relaxed and intimate.

A founder-led brand and its runway history

Savage X Fenty launched as an online-only brand on 11 May 2018, according to Wikipedia. Rihanna founded it, and the brand is a joint venture between Rihanna and TechStyle Fashion Group. The article’s infobox lists Rihanna as CEO and Philippa Price as creative director.

Pre-launch marketing ran on Rihanna’s Instagram account. A pop-up shop in Brooklyn, New York, was open for the first two days, and the debut collection sold out within a month.

Listed product categories are lingerie, bras, underwear, sleepwear and loungewear. In 2018 a sleepwear collection was launched to benefit the Clara Lionel Foundation, a nonprofit that Rihanna also founded.

The brand’s runway shows run from 2018 to 2021 in the Wikipedia account. The first, at New York Fashion Week, included a live runway performance. The 2019 show doubled as the documentary Savage X Fenty Show Vol. 1, aired on Amazon Prime Video on 20 September. Vol. 2 aired on 2 October 2020 and covered producing a show during the pandemic. The show featured black breast cancer survivors and benefited the Clara Lionel Foundation. Vol. 3 aired on 24 September 2021 as an immersive experience. Wikipedia says Parris Goebel has choreographed every show so far.

Wikipedia gives the brand a valuation of $1 billion as of 2021, with more than 4.5 million social media followers. In January 2022, Rihanna announced plans for brick-and-mortar stores that year, starting with Las Vegas, Los Angeles, Houston, Philadelphia and Washington, D.C.

According to WiLD 94.1, on 9 October Rihanna posted on Instagram about the start of cozy season and wrote ‘gang sold separately’. Pressbee quotes the same line and describes it as a joke.

Two of the three reports name all three children, and the third names only Rocki.

Membership offers and the 2022 lawsuit

The brand’s website lists a rewards membership at $69.95 a month, which unlocks additional rewards in billed months. Member offers are shown by category: lingerie and knickers at 3 for £25, and men’s items under £15.

Members also get 15% off Fenty Beauty and Fenty Skin, savings of up to 20% to 25% off full-price styles, an annual birthday offer, and the option to skip a billing month between the 1st and 5th. The site shows category prices in pounds and the membership fee in dollars.

Wikipedia describes Xtra VIP as an optional membership program. In 2022, a lawsuit by several California district attorneys’ offices and the Santa Monica City Attorney over the program’s billing and disclosure practices ended in a $1.2 million settlement. That total comprised $1 million in civil penalties, $150,000 in restitution and $50,000 in investigative costs.

The website’s rewards membership and Xtra VIP are named differently, and neither source says whether they are the same program.

What has not been confirmed

No price for the Forever Savage Hooded Onesie appears in the coverage or the website pages read. None of the member offers on the brand’s website names a holiday piece, so no member price for the onesies appears in these sources.

No release date for the full holiday line appears in the coverage, and the coverage does not say which other pieces make up the collection. The only 2026 launch date in the reports is 9 October, which WiLD 94.1 gives as the day the campaign launched.

The children’s names and ages come from press reports.

Photo: Norbert Essl · CC BY-SA 4.0 · via Wikimedia Commons