CJ ENM Partners Amazon MX Player In India, Will Release 18 Korean Series In The Market

Korean entertainment conglomerate CJ ENM is set to expand its reach in India via Amazon MX Player, Amazon’s free streaming service.

This partnership comes after Amazon’s acquisition of MX Player last year.

The new agreement includes 18 drama series from CJ ENM, which will be made available to Indian audiences through a gradual rollout.

Titles will offer dubbing in Hindi, Tamil, and Telugu, and remain free to stream.

Time-traveling drama Lovely Runner, starring Byeon Woo-seok and Kim Hye-yoon, will be released on September 8.

My Lovely Liar will roll out on September 18; Twinkling Watermelon on October 2; Wedding Impossible on October 10 and Delightfully Deceitful on October 29. Other titles will be rolled out gradually over the next year.

“The demand for global content, especially Korean dramas, has grown exponentially in India,” said Amogh Dusad, Director and Head of Content, Amazon MX Player. “Through this partnership, we’re bringing 18 premium K-dramas — including recent blockbusters — to Indian audiences on AVOD, many of them for the very first time. With international stories now available in localized languages, we’re excited to make these compelling shows accessible to viewers completely free.”

Sebastian Kim, VP of the International Content Business at CJ ENM said: “This launch is very meaningful as we continue to reach new audiences around the world. The shows have already proven their strength in story, cast, and production, and I believe they will strongly connect with Indian viewers through our new partnership with MX Player.”