Brand Voice
NOTUS Cannot Be ‘The Star’: Judge Blocks D.C. News Outlet’s Rebranding
There’s room for only one Star in this town.That’s according to a federal judge, who on Tuesday ordered the political news website NOTUS to suspend its planned rebrand as...
He Became China’s Largest Critic in Exile. Then the Threats Followed Him.
One afternoon in October 2024, Li Ying was lying in bed, scrolling through X, when he got a notification on his phone from the peephole security camera on his...
Providence Isn’t an Official World Cup Host, but It Sure Is Acting Like One
Fans of Scotland’s World Cup team, thousands strong, will march on Providence, Rhode Island’s capital, next month and local officials will be applauding and cheering them every step of...
Making Motherhood and a Long Tennis Career Possible
At Wimbledon two years ago, the Polish tennis player Magda Linette sought out a competitor and friend, Sloane Stephens, for some advice. Not about her forehand or her serve,...
For Wall Street, the Only Thing Worse Than SpaceX Flopping Is Missing Out
When SpaceX pulled back the curtain on its finances last week, some investors were taken aback.The company’s space business was not generating as much revenue or profit as they...
ABC Accuses Trump Administration of Threatening Its Broadcast Licenses
The ABC television network on Thursday issued a rigorous defense of its right to broadcast, accusing the Federal Communications Commission of threatening its station licenses as part of a...
Ferrari’s First Electric Car Runs Into Backlash in Italy and Beyond
Many automakers have found it difficult to sell the public on electric vehicles, and Ferrari is no exception.Investors and car enthusiasts have panned the Luce, the Italian sports car...
NASA’s Moon Base Plan Adds Two Rovers for Its Astronauts
NASA awarded two companies contracts on Tuesday to develop 21st-century versions of the moon buggies astronauts drove in the Apollo missions of the early 1970s.Lunar Outpost of Golden, Colo.,...
Ferrari Unveils Luce, Its First Fully Electric Car
Ferrari just pulled the cover off Luce, its first fully electric car. The five-seater is one of the biggest gambles in the Italian company’s history, arriving amid a string...
Oil Prices Fall on News of Possible Iran Deal
American officials said on Sunday that the United States and Iran had agreed in principle to a peace deal that would reopen the Strait of Hormuz. But final approval...
