Caitlin Clark’s Multi-Year Deal Covers DICK’S and Foot Locker; No Value Is Disclosed

On Nov. 4, 2026, DICK’S Sporting Goods announced a multi-year brand partnership with WNBA star Caitlin Clark. The agreement covers both DICK’S and Foot Locker under one arrangement. The release, datelined Pittsburgh, says it is the first time either retailer has signed an athlete as a brand partner.

Fox Business and Sole Retriever also covered the deal that day, and Fox Business published its report at 10:11 a.m. EST. Bloomberg News, carried by the Indianapolis Business Journal, ran a report under a headline calling Clark the “face of Dick’s Sporting Goods.” No financial value appears in the release, in Fox Business or in Sole Retriever, and the release gives no length beyond multi-year. The sections below cover the parties, the stated scope, the executives’ comments, the footwear details and what has not been announced.

Who Is Party to the Agreement

The athlete at the center of the agreement is Caitlin Clark. Fox Business calls her a WNBA star, and Sole Retriever calls her a WNBA superstar. The Indiana Fever drafted her first overall in 2024, according to a Fox Business report from August 2025 on her Nike deal.

At Iowa, she was the NCAA’s all-time leading scorer, men’s or women’s, with 3,667 career points. As a rookie she set WNBA rookie records for points (769), assists (337) and three-pointers (122), and became the first rookie to record a triple-double.

Fox Business’s November 2026 story also describes her third WNBA season, in which she set league records, including 891 points in 40 games. That total passes Diana Taurasi’s previous single-season mark of 860.

The agreement is between Clark and two retail brands, DICK’S Sporting Goods and Foot Locker. DICK’S trades on the New York Stock Exchange under the ticker DKS.

The release says the company was founded in 1948 and is headquartered in Pittsburgh. Its banners include DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Gone!, and it owns and operates the Foot Locker business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos. It also owns GameChanger, a youth sports platform. The release describes Foot Locker as a footwear and apparel retailer with a global presence.

The release describes one partnership that includes both DICK’S and Foot Locker, and the scope it lists applies to both.

The Announcement
DICK’S Sporting Goods and Foot Locker announced a multi-year brand partnership with Caitlin Clark on Nov. 4, 2026. The release says it is the first time either retailer has signed an athlete as a brand partner, and it does not disclose financial terms.

The First-Partner Claim and the Deal’s Length

The companies say the agreement is the first time either retailer has signed an athlete as a brand partner. Fox Business describes Clark as the first brand partner for both retailers.

The release gives the length only as multi-year. Neither Fox Business nor Sole Retriever gives a term in years.

The release also describes the arrangement as an “exclusive deal” that includes DICK’S and Foot Locker. Fox Business and Sole Retriever use the word exclusive as well.

The release describes the deal as one agreement covering both companies. Sole Retriever reports a product-level exclusive as well, covered in the footwear section below.

What Clark and the Executives Said

Clark called being the first brand partner for both companies a “really special full-circle moment” in the release. Sole Retriever reports that she recalled DICK’S as a stop before the start of any sports season when she was growing up.

Ed Stack, executive chairman of DICK’S Sporting Goods, said Clark has an “incredible ability to inspire.”

Emily Silver, DICK’S chief marketing, eCommerce and athlete experience officer, said Clark has had an “extraordinary impact” on the game of basketball. Sole Retriever adds that this includes the young fans she has inspired. The release separately says DICK’S believes sport can build confidence, create opportunity and change lives.

Brett O’Brien, senior vice president and chief marketing officer of Foot Locker, said the retailer has always been the “home for basketball.” His is the only Foot Locker quote in the release.

Across the release, the quotes come from the athlete and from executives at both retailers. Nike is not quoted.

What the Partnership Covers

The release lists national and global campaigns, along with custom promotion for Clark’s signature footwear, apparel and product lines. Both sit in the same agreement, so marketing and product promotion are covered together.

The scope also includes retail and digital experiences, fan activations, appearances and community programming. Sole Retriever says fans should expect exclusive releases from Clark’s Nike line for both retailers, with Clark appearing in promotional material for both.

Taken together, the listed items run from retail and digital experiences to campaigns and community programming.

The release’s company description also says DICK’S, together with its foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program. That passage describes existing company work and is not among the partnership’s listed activities.

The release gives no financial value for the deal and no length beyond multi-year.

Where the Nike Footwear Fits

The release does not mention Nike. Sole Retriever describes the Nike Caitlin 1 as Clark’s signature shoe and says the custom promotion covers it. It adds that the Caitlin 2 will be supported eventually, with no details given.

Fox Business links to its August 26, 2025 report that Nike Basketball had named Clark its newest signature athlete. That report says her first signature shoe is set to debut in 2026, and that she is the third WNBA athlete with a Nike signature deal, after A’ja Wilson and Sabrina Ionescu.

Clark’s signature logo is made of interlocking C’s, with a smaller, hidden C between them. The report quotes the hidden C as representing how her game was “built from the inside out.” The report also describes an upcoming logo collection of T-shirts, hoodies, shorts and pants.

The Nike report is a separate announcement, and the DICK’S and Foot Locker release does not explain how the two arrangements fit together.

Sole Retriever reports that the first planned release, the Cave Stone Caitlin 1, will be exclusive to DICK’S. It describes the release as upcoming and gives no date.

What Has Not Been Announced

The release gives no financial value for the deal and no length beyond multi-year. Fox Business and Sole Retriever report no financial terms either. The Bloomberg headline carries no value.

No start date has been given for the campaigns, product drops or appearances. Neither Fox Business nor Sole Retriever gives a term in years for the deal.

The Fox Business report on the Nike deal does not state its value or length either.

The sources give no store locations, prices or launch dates for the planned product lines.